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35th Annual Main Street Memories & Holiday Parade

December 2, 2023 @ 11:00 am - 4:00 pm

Celebrate Christmas in historic Sheboygan Falls!

Carolers, Santa, FREE children’s activities and in-store specials and treats, wagon rides through our historic downtown NOON -3pm, kid’s pictures with Santa at Wenig Funeral Home 12pm-1pm,  kid’s pictures with Santa at the fire department 2pm-3:30pm, pet pictures with Santa at Country Vision Co-op 10am-11am, many of the area churches will have cookie walks, craft/bake sales, Toys for Tots will also be collected during the parade

Holiday raffle: $250.00 prize, tickets are now available in our office, 504 Broadway.  1 for $1, 6 for $5, 18 for $10


The Holiday Parade begins at 4:30pm.   The parade route winds through downtown.   Following the parade, please join us at City Hall for the annual Community Tree Lighting Ceremony (375 Buffalo).

NOTE: There will be NO PARKING from 3pm until after the parade on the parade route streets, Mill St., Pine St., Broadway and Maple St.

ALSO: Buffalo St. will be closed between Monroe St., and Pine St. all day


Window Display contest voting here: https://docs.google.com/forms/d/e/1FAIpQLSeVBWX9Rv4l0OJx26cllgCzHi8y4jp8GiPi24xvkqS-pmQHug/viewform


Here is a current listing of participating businesses:


Bemis Bath Shoppe & Boutique ~ 512 Broadway St  10am – 3:30pm

Dec 1st 10am-5pm  20% off all toilet seats, towels, bath mats & shower curtains

Dec 2nd  10am-3:30pm 20% off regular priced clothing, pajamas, robes & sea salt caramel sets

Dec 4th  10am-5pm  20% off all toilet seats, extra 10% off clearance items

Bloomin on Broadway ~ 600 Broadway St  10am – 4pm

Activity – Make Your Own Ornament Centerpiece (KIDS)

In-store Drawing – Bouquet a Month for a Year ($300 value)

Featured Product – Christmas Décor & Gift Items

Bread and Bean Eatery ~ 107 Pine St  11am – 4pm

In-store Drawing – FREE Lunch Give Aways

Lunch Special – Christmas Hot Tamale

Drink Special – Our Famous “Kicked Up” Hot Chocolate

Country Visions ~ 424 Monroe St  8am – 2pm

Santa 10 – 11am Pictures with Pets

Activity:  Petting Zoo-11am-3pm

Various In-Store Specials

Wagon Stop

 Cap’s Tap ~ 118 Pine Street

Free Hot Chocolate and Coffee

Day Dream Café ~ 506 Broadway St  8am-4:30pm

Ornament decorating – located in back hall

Dinner Special:  Soup – Chicken & Corn Chowder / Sandwich – Sweet & Savory Chicken Panini

Holiday Drink Special:  Stop in for Peppermint Bark Latte or Candy Cane Cold Brew

El Rancho Viejo ~ 124 Pine St  11am-8pm

FREE Hot Chocolate

$4 Mojitos & $11 Chimichangas

Excuse My French ~ 112 Pine St

Kid’s actvity

Home made hot chocolate

 Artists at the bakery for a pop-up sale with fabulous handmade ceramics

Evans ~ 117 Pine St  9am-5pm

Activity – craft snowman

Sale Prices – Wigwam 30%, Melissa Doug 30%, Hot Wheels & Fisher Price 15% OFF

In-store Drawing – 125th Anniversary Benedict Bear Gund / Playmobil – Knight Rider & Scooby Doo

Faith United Methodist Church ~ 633 Detroit St  (enter on Elm St)

Toys for Tots Toy Drive until December 12th.   Will collect during the Main Street Memories parade.

 Falls Community Church~633 Buffalo

Brat fry meal(cost is donation only), Childrens “Fishing Booth”, Crafts, L’Bri booth, DoTerra booth

 Fasse Decorating Center ~ 217 Pine St

Hosting SF HS Band

K Lorraine Salon.Spa.Boutique ~ 202 Pine St  11am – 4pm

Activity:  Childrens Holiday Craft

In-Store Special:  20% Aveda & Boutique

Drawing:  Enter to Win Kids Holiday 80’s Themed Toys (in sleigh)

Complimentary:  Holiday Treats / Hot Apple Cider

Kernal & The Old Maid ~ 375 Buffalo St   11am-4pm

Hosted by the SF Fire Department

Richardson Resale Store ~ 1130 Plankview Green Blvd  9am-4pm

In-store Special:  Take 50% OFF One Item Of Your Choice!

Sale Price:  Buy $100 In Gift Certificates & Get A $20 Gift Certificate FREE!

Complimentary Samples:  FREE assortment of Sweet Treats! (while supplies last)

Salon & Spa 511 ~ 511 Broadway St  11am–3pm

Activity:  Kids Airbrush Tattoos & Family Photo Booth

Mailbox for Letters to Santa

In-store Special:  Gift Card Promotion; Lottery Scratch-Offs for in Salon & Spa Specials

Complimentary:  Hot Chocolate & Santa’s Sweet Treats

SF Fire Department ~ 375 Buffalo St  1-3:30pm

Santa 2 – 3:30pm

Activity:  Open House

Annual Brat Fry Preview & Raffle Tickets

Wagon Stop

Shear America Salon ~ 111 Pine St  8am-2pm

In-Salon Raffle of Children’s Items

Sheboygan Falls Memorial Library ~ 330 Buffalo St  9am-3pm

Activity:  Hygge Take-and-Make Kits; Three Different Kits Available (ages 2-6, 7-12, and 13-adult).  Find Kits

Near the Front Desk.  Plus Kids 0-18 Can Pick Out A FREE Book to Keep!

SF HS Choir   11am & afternoon

Caroling on the Streets

Snack Shack ~ on Buffalo St between Monroe and Pine Streets 10am – 7pm

Activity:  Food Trailer

Featured Product:  Mini Donuts

Wenig Funeral Home ~ 711 Broadway St  11am-3pm

 Santa from Noon to 1pm

Activity:  Snowman Craft

Drawing:  Special Childrens Gifts

Complimentary:  Hot Chocolate & Cookies

Wagon Stop

The Bull ~ One Long Drive  9pm – Midnight

Ugly Sweater Party    Tickets $25 in advance / $30 at door

Nacho Bar at 9pm & Sweater Judging at 10pm

TDS Telecommunications ~ 101 Pine St    11am-4pm

Host by Union Home Mortgage

Spin the Prize Wheel and WIN Swag

In-store Drawing – Basket of downtown holiday goodies & chamber bucks

Info on TDS internet/TV/phone services

Union Home Mortgage ~ 101 Pine St  11am – 3pm

Cookie Decorating

Hosting TDS Telecommunications & Open Door AV Entertainment Specialist


FREE pictures with Santa

10 – 11am ~ Picture with PETS at Country Vision Coop, 424 Monroe St

Noon – 1pm ~ Pictures with KIDS at Wenig Funeral Home, 711 Broadway St

2 – 3:30pm ~ Pictures with KIDS at SF Fire Department, 375 Buffalo St

Cookie Walks

St. Paul Ladies Auxiliary ~ 730 Cty Hwy PPP, Sheboygan Falls

Annual Cookie Walk    9am – Sold Out          2 pounds of homemade cookies for $10

Faith United Methodist Church ~ 633 Detroit St (enter on Elm St)

Christmas Cookie Walk  7:30am – Sold Out  2 pounds of homemade cookies pre-boxed for $10

First Reformed Church ~ 527 Giddings Ave

Cookie Walk & Candy   8am – Sold Out

FREE Wagon Rides from Noon – 3pm

Stops – Country Visions Coop 424 Monroe Street

Wenig Funeral Home 711 Broadway Street

SF Fire Station 375 Buffalo Street

Antique tractor from Rumely Acres, driven by Mike Butler of Diamond Vu Ag Ed Center

Horses from Bulitz Pumpkin Farm

The parade starts at 4:30pm with line up at 3:30




December 2, 2023
11:00 am - 4:00 pm
Event Categories:


Downtown Sheboygan Falls
Sheboygan Falls, WI 53085 United States + Google Map
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